It’s 31st of May… the International Children’s Day sale is now on, but our minds are totally somewhere else. We are already thinking about next collection even though it won’t be out for another 10 months! And we know… it sounds like a really long time, but to be honest – for us is a tough road full of new deadlines.
The making of new collection is a long and laborious process with its peak moment at the photoshoot. At the same time it’s our favourite and less favourite day of the whole season.
It’s half past seven in the morning and the stage designing crew, our photographer, the stylist and of course our beautiful clothes start to arrive in the studio. Now it’s time to prepare all the decorations and scenography for the shoot. While it’s bein gone we need to prepare the clothes as well. The shooting day is a pure chaos! Oh.. maybe the chaos really starts when all of our beloved models arrive.
We are ready to preceed and now it’s time to work with our models – trying the clothes on, trying to catch our little stars while they in mood for playing tag, Now let’s fix the hair or maybe let’s eat some cookies and leave trying shoes on for having some crisps! The rest of the day is just laughing, screaming and playing while making some amazing photos. Break for small lunch and we are back to work.
All the styles, some small breakdowns which can be solved by beloved parents, some cookies and toys. And finally… “We have it!”
Now… deep breath and we wait for the results of our intensive day. After all that work we have an enormous gallery of beautiful photos, that will be selected and prepared for our collection lookbook, the website, postcards that we add to your orders or even the decoration for our stand on kids’ fashion fairs.
You can see a little sneak peek below and we really hope that you’ll like this teaser for our new spring/summer collection, while you wait for it to be out*. Enjoy!
*Well this blog was unpublished for too long and collection is already out. So go check that out!
